Search Engine Optimization:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results-often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies.
Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating.
Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
Digital marketing include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
SEM (Search Engine Marketing) Service
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. We market your website on the world wide web and promote it for higher visibility in the SERPs. We have a team which is expert in the field of SEM and SEO and provide you with the best results. We have continuously worked for our clients and given them best possible results through our vast experience and innovative techniques which we have developed over the years of providing services.
We leverage our mix of creative Internet marketing skills to deliver marketing solutions that communicate, brand and convert.
Elective Solutions marketing mix combines technical expertise with keen marketing insights for leveraging consumer behavior. The Internet marketing scene is highly competitive; BayTech focus is driven to connect potential customers to businesses for products and services they are seeking.
Elective Solutions Search Engine Marketing services is a suite of consultative and implementation strategies which assist a company to first understand the search engine marketability of their website, second to increase a siteï¿½s visibility and natural ranking on the search engines, third to drive traffic and convert through sponsored ad campaigns and finally to measure and monitor the effectiveness and ROI of the online marketing strategies we implement.
Google PPC Campaign
AdWords is Google’s pay-per-click (PPC) advertising platform and main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads’ position based on each user’s maximum bid and Quality Score.
Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. Online reputation management, sometimes abbreviated as ORM, is primarily concerned with managing the results on websites that evaluate products and services and make recommendations and referrals. Ethical grey areas include mug shot removal sites, astroturfing review sites, censoring negative complaints or using search engine optimization tactics to influence results.
SMO (Social Media Optimization) Service:
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a website. Types of social media involved include social news and bookmarking sites, social networking sites, such as Facebook and Twitter, video and blogging sites as well as RSS feeds. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website.
In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.